Privacy Policy
This explains what Hire Aura collects, why, and what control you have over it. If anything here is unclear, reach out — we'd rather explain it plainly than bury it in fine print.
Last updated: January 2026
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1. Overview
Hire Aura is a product of Aura Inc. ("Hire Aura," "Aura Inc.," "we," "us," or "our"), developed and operated by Northly AI. This Privacy Policy describes how we collect, use, disclose, and safeguard information when you use our website, mobile application, and related services (collectively, the "Service").
By using the Service, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use the Service.
2. Information we collect
We collect information in a few different ways:
Information you provide directly
- Account information, such as your name, email address, and password when you create a profile.
- Trip and travel preferences you enter, including origin/destination airports, dates, and saved trips.
- Team or companion profiles you create within the app.
- Communications you send us, including support requests and survey responses.
- Payment and billing details when you subscribe to a paid plan (processed by a third-party payment processor; we do not store full card numbers).
Information collected automatically
- Device information, such as device type, operating system, browser type, and unique device identifiers.
- Usage data, including pages viewed, features used, search and comparison activity, and timestamps.
- Approximate location derived from IP address, used to improve flight search relevance.
- Log data collected by our servers and infrastructure providers.
Information from third parties
- Flight, fare, and delay-risk data licensed from airline, travel, and aviation-data partners.
- Information from analytics and infrastructure providers that help us operate and improve the Service.
3. How we use information
We use the information we collect to:
- Provide, operate, and maintain the Service, including generating your Trip Value Score.
- Create and manage your account and preferences.
- Process subscriptions, payments, and billing.
- Communicate with you about updates, security alerts, and support.
- Monitor and analyze usage and trends to improve the Service.
- Detect, investigate, and prevent fraudulent transactions and other illegal activity.
- Comply with legal obligations and enforce our Terms of Service.
4. Cookies & tracking technologies
We use cookies, local storage, and similar tracking technologies to operate the Service, remember your preferences, and understand how the Service is used. This includes:
- Essential cookies — required for core functionality such as staying signed in.
- Analytics cookies — help us understand aggregate usage patterns so we can improve the product.
- Preference cookies — remember settings like your default airports or unit preferences.
You can control cookies through your browser settings. Disabling certain cookies may limit functionality of the Service.
5. How we share information
We do not sell your personal information. We may share information in the following circumstances:
- Service providers — vendors who perform services on our behalf, such as hosting, analytics, customer support, and payment processing, under confidentiality obligations.
- Business transfers — in connection with a merger, acquisition, financing, or sale of assets involving Aura Inc. or Northly AI.
- Legal requirements — where required to comply with applicable law, regulation, legal process, or governmental request.
- Protection of rights — to protect the rights, property, or safety of Hire Aura, our users, or the public.
- With your consent — for any other purpose disclosed to you at the time information is shared, with your consent.
6. Data retention
We retain personal information for as long as necessary to provide the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we take reasonable steps to delete or anonymize it, except where retention is required by law.
7. Data security
We implement administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, and destruction, including encryption in transit and access controls on our systems.
No method of transmission or storage is 100% secure. While we work to protect your information, we cannot guarantee its absolute security, and any transmission of information is at your own risk.
8. Your rights & choices
Depending on where you live, you may have certain rights regarding your personal information, which may include the right to:
- Access the personal information we hold about you.
- Correct inaccurate or incomplete information.
- Request deletion of your personal information.
- Object to or restrict certain processing of your information.
- Request a portable copy of your information.
- Opt out of marketing communications at any time.
- Withdraw consent where processing is based on consent.
To exercise any of these rights, contact us using the details in the "Contact us" section below. We will respond in accordance with applicable law.
9. International data transfers
Hire Aura may transfer, process, and store information in countries other than your own. Where we do, we take steps intended to ensure appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable law.
10. Children's privacy
The Service is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If we learn that we have collected personal information from a child under 16 without verified parental consent, we will take steps to delete that information.
11. Changes to this policy
We may update this Privacy Policy from time to time. If we make material changes, we will notify you by updating the "Last updated" date above and, where appropriate, through additional notice such as an in-app notification or email. Your continued use of the Service after changes take effect constitutes acceptance of the revised policy.
12. Contact us
If you have questions or concerns about this Privacy Policy or our data practices, contact us at:
Aura Inc. (Hire Aura)
Attn: Privacy
6710 Laurel Bowie Road, Suite 862
Bowie, MD 20715, USA
privacy@hireaura.com